Hilde Østby

Creativity
The Science Behind the Ideas - And Why Daydreaming Will Save the World

Creativity has in the last century been linked primarily to artists with a relaxed relationship to alcohol, fun STD´s and a wild and extroverted way of life. But what is creativity, really? What drives creativity, and how can we all learn how to be more creative?

There are more than enough books that would like to give you the instructions on how to be creative. This is not that type of book. Creativity is a book that combines brand new brain research on creativity, the cultural history of creativity and an analysis on society, as well as the experience of a number of creative people. It is a narrative exploration of creativity, as well as a criticism of society. It is a counterpart to a society that wants to measure everything, where everyone feels the pressure to perform and become a celebrity.

With this book the author tries to make messing about, boredom and trying and failure the new gold standard: Because when AI and the climate crisis arrives, we will have to be very creative! And creativity lives in a very strange place, what the researchers call DMN, also known as daydreaming.